About Qapital

Most investors analyze what happened. I analyze what happens next.

Qapital teaches the craft of valuing, buying, structuring, and compounding businesses. Every piece leaves you with something you can apply: a way to value a business without overpaying, a test that spots quality in five numbers, a structure that keeps a founder aligned, a clear signal for when to sell.

The deals in the news are the classroom. The lesson underneath a public deal (why the buyer overpaid, how the structure moved the risk, why a famous failure failed) is the same one you need for a private one. My PhD research is in investor decision-making. Twenty-five years operating and advising on deals is where I learned the numbers only tell half the story.

Through the week: short notes, one usable idea each. Every week: a deep dive that takes one deal apart in full and hands you the method.

If you buy, build, value, or hold businesses, public or private, you’ll leave every issue with something you can do differently.

Ruben van Putten